With deep roots in the music industry and years of experience in consultancy, Sophie brings a wealth of project managing knowledge to her role as General Manager of Greater China. Working on countless key projects has given her insight into the complexities of translating client needs into a holistic background music identity. Sophie has worked with global luxury brands, organizations, and intensely creative individuals across industries, helping them to discover their own distinctive and genuine sounds from both artistic and economic perspectives.
Aside from her work in the music industry, Sophie, as a master communications consultant, focuses on connecting people. From handling music licensing, to forging strong relationships with clients, both young, local, and aspiring brands to international luxury behemoths, Sophie continues to work with partners in understanding their vision and capturing every unique story with distinctive, and engaging sounds.